A Modern Guide to Timeless Style & Refined Living

Our story

Petals of Elegance™ is a lifestyle brand for women interested in personal refinement and elegant, timeless, style.

Through thoughtful digital guides on style, capsule wardrobes, and lifestyle routines, we help women cultivate a more intentional and graceful approach to everyday living.

Petals of Elegance was created by Ingrid; A stylist, makeup artist, licensed aesthetician, and beauty educator from Finland with over a decade of experience helping women become the best versions of themselves. “I wanted to create a home base for women around the world navigating the ups and downs of midlife and beyond: a space that offers a gentle return to the woman they truly are and deserve to be,” she says.

Petals of Elegance is always written by women, for women. If you have professional expertise in topics that may interest our audience, please feel free to contact us here.

Petals of Elegance is a safe place for all women. The message we hope to convey is one of love and acceptance.

“It is all about coming back to yourself. Remembering that you deserve the very best things. You deserve the focus to be on you. You deserve beauty in your life. It all begins with a healthy sense of self-awareness and ultimately comes down to the ability to truly know and love yourself,” she says.

“I am honored to be the founding author of Petals of Elegance, and on behalf of our team, I warmly welcome you to join this beautiful community.”